Modern technologies provide a powerful arsenal of tools for market segmentation. The choice is a matter of convenience and, to some extent, availability of information-processing resources. Let’s consider the easiest way for creating surveys. The correct selection of market segment Marketers believe that the correct selection of a market segment is half of commercial success and constantly mention a modification of the well-known Pareto principle: a 20 percent segment of a certain market provides, as usual, 80 percent of a company’s revenues and profits. Marketing theory reflects real causal relationships only when it is based on the classification of situations…